A data analytics SaaS for non-technical users. Identified that one root problem, system language over user language, was behind three experience gaps, and proposed three interconnected design solutions in a one-week sprint.
Redesigned AI memory, navigation, and onboarding — all traced to one core language problem.
Shifted the entire UI from technical jargon to outcome-driven language for non-technical users.
Application
A UX redesign focused on reducing uncertainty in peer-to-peer payments, giving users confidence through clearer payment confirmation, proof of payment, and recipient verification.
Conducted competitor analysis to identify how leading apps simplify P2P payment flows, using insights to guide design decisions.
Addressed key pain points around payment confirmation, proof of payment, and recipient verification to turn user frustration into confidence.
Application
A Smart Food Application Designed to Let Customers Order Effortlessly When Waiters Are Busy, While Giving Small Restaurant Managers Tools to Efficiently Run and Monitor Their Operations.
Simplified the booking flow by reducing steps by 30%, improving speed and user satisfaction.
Led 3+ design iterations driven by user feedback to enhance usability and accessibility.
Web App _ Application
Rooted helps users find the right plants for their homes with expert guidance, eco-friendly delivery, and smart care tips — all in one seamless experience.
I'm product designer with a background in human-centred
design based in colourful building city, Denmark ,
Copenhagen.
I simplify complex user experience problems and turn them into
clear, honest solutions that connect with people.
Web Design
UI/UX Design
Wireframes
Design Systems
Components
User Research
Interviews
Usability Testing
Personas
Competitive Analysis
Information Architecture
User Flows
Affinity Mapping
MoSCoW Method
Behind the Pixels
My Design Process
I don’t just push pixels ;
— I solve problems with design.
Here’s how I usually roll:
Start with the “why”I dig deep to understand the user, the business, and
the messy stuff in between. No guessing games. I ask
smart questions, do my research, and get clear on the
goal.
Sketch, build, and playI bring ideas to life in Figma from rough wireframes to
polished UI. I care about clean layouts, smooth flows,
and making sure things just make sense.
Teamwork = dream workI’m all about sharing early, testing fast, and getting
feedback. I believe good design comes from honest
conversations and open minds.
Test it, tweak it, repeatI don’t fall in love with the first idea. I test,
learn, and keep improving until it feels right (and
works even better).
At the end of the day, I design things people
actually enjoy using, and that’s what keeps me hooked.
